Instalbaupro
Installation company website
Client challenge
Instalbaupro, a regional installation company, had an outdated website that looked unprofessional, underperformed on mobile, and generated almost no inbound leads. Potential clients were choosing competitors despite better project quality and experience.
Business goal
The goal was to increase the quality and volume of inquiries from local organic traffic and rebuild trust at the very first contact. The website had to act as a practical sales tool, not just a digital business card.
Project scope
Key product decisions
Local SEO as the main lever
The site was optimized for regional intent queries and structured with local business signals to improve discoverability in nearby markets.
Social proof in every key section
Customer testimonials, project counters, and partner credibility signals were placed across the user flow to reduce hesitation.
Premium minimalist design
Clean layouts, spacious composition, and restrained motion created a stronger perception of quality and trust.
Speed as a product feature
Static rendering, image optimization, and lightweight JS delivered a mobile performance profile that outpaced competitors.
How we measured impact
We measured the effect using contact form data, local keyword positions, mobile user behavior, and performance comparisons before and after launch.
Results
Top 3
Google ranking
Core local intent queries reached top 3 positions within three months
12%
Conversion rate
12% of visitors submit inquiries, about four times above category baseline
3 weeks
Delivery time
From brief to production launch in three weeks
98/100
Lighthouse
Mobile performance score reached 98/100 after optimization
Does this kind of project make sense for your business?
This type of project makes sense for service companies that want better inquiry quality and need a site aligned with local purchase intent.