IdeaTrade
Digital platform for construction industry
Client challenge
IdeaTrade is a market leader in scaffolding and formwork with years of experience. Despite strong offline position, the company had no professional digital presence. Clients could not configure orders, check equipment availability, or submit orders online. The process relied on calls and email, which slowed operations and limited scale.
Business goal
The goal was to shorten the time from first contact to a correct proposal and increase the number of high-quality inquiries from organic traffic. At the same time, the project had to reduce repetitive questions for the sales team and improve information availability for partners.
Project scope
Key product decisions
Next.js as the foundation
SSR and SSG delivered excellent loading speed and SEO coverage. Product pages index quickly and the configurator stays smooth through code splitting.
3D configurator in Three.js
Interactive 3D visualization lets clients configure scaffold setups independently. Parameters update in real time and export directly to PDF offers.
Headless architecture
A headless CMS setup keeps content operations flexible while preserving frontend performance and release velocity.
Progressive loading strategy
WebP images, lazy loading, inline critical CSS, and route prefetching kept mobile LCP below one second.
How we measured impact
We measured the result through contact form data, traffic analytics, performance tooling, and observed user behavior after launch. That let us show not only the visual quality of the project, but its real impact on visibility, speed, and inquiry volume.
Results
< 1s
Load time
Mobile LCP below one second thanks to SSR and media optimization
+180%
Inquiry growth
Offer inquiries increased by 180% in six months after launch
Top 5
SEO positions
Priority industry keywords reached top 5 positions in four months
500+/mo
3D configurations
More than 500 monthly scaffold configurations through the online tool
Does this type of project make sense for your business?
This kind of implementation makes sense when a company has a broad offer, needs to organize its quotation process, and wants to connect marketing and operations in one system.