Case study

IdeaTradeDigital platform for construction industry

A comprehensive digital platform for a leading scaffolding supplier in Poland, combining modern UX, 3D configuration, online quoting, and e-commerce workflows.

Visit the site

IdeaTrade — Digital platform for construction industry — ideatrade.com.plNext.jsReactTypeScriptThree.js

Live in production

Starting point

IdeaTrade is a market leader in scaffolding and formwork with years of experience. Despite strong offline position, the company had no professional digital presence.

The goal was to shorten the time from first contact to a correct proposal and increase the number of high-quality inquiries from organic traffic. At the same time, the project had to reduce repetitive questions for the sales team and improve information availability for partners.

Results

< 0sLoad time

+0%Inquiry growth

What we built

Selected
views

3D scaffolding configurator

B2B store

Pallet configurator

Rental

Homepage

Project map

Product catalogue

Store catalogue

What the build covered

Project
scope

3D scaffolding configurator

2D/3D preview, bill of materials and net/gross pricing recalculated live.

See it live

How we built it

Key product decisions

We measured the result through contact form data, traffic analytics, performance tooling, and observed user behavior after launch. That let us show not only the visual quality of the project, but its real impact on visibility, speed, and inquiry volume.

Next.js as the foundation

SSR and SSG delivered excellent loading speed and SEO coverage. Product pages index quickly and the configurator stays smooth through code splitting.

3D configurator in Three.js

Interactive 3D visualization lets clients configure scaffold setups independently. Parameters update in real time and export directly to PDF offers.

Headless architecture

A headless CMS setup keeps content operations flexible while preserving frontend performance and release velocity.

Progressive loading strategy

WebP images, lazy loading, inline critical CSS, and route prefetching kept mobile LCP below one second.

Outcome

Results

Hover a tile to see where the number comes from.

< 0sLoad time

Load time

Mobile LCP below one second thanks to SSR and media optimization

< 1s

+0%Inquiry growth

Inquiry growth

Offer inquiries increased by 180% in six months after launch

+180%

Top 0SEO positions

SEO positions

Priority industry keywords reached top 5 positions in four months

Top 5

0+/mo3D configurations

3D configurations

More than 40 monthly scaffold configurations through the online tool

40+/mo

Built on a stack we keep maintaining for years, not months

Request estimate

FAQ

Does this type of project make sense for your business?

This kind of implementation makes sense when a company has a broad offer, needs to organize its quotation process, and wants to connect marketing and operations in one system.

No. The best result usually comes from phased delivery: first the critical workflows and content structure, then the remaining modules and automations.